Why we started Adrata
We spent years watching great products lose to worse ones. Strong teams outmaneuvered by competitors who simply knew the right people inside the account. Not because they were better — because they had better visibility into who actually mattered in the deal.
Then we watched the documentary AlphaGo. A machine that saw the board differently — every stone, every position, every sequence was an opportunity. It sparked something. What if AI could help revenue teams see opportunity the same way? Not AI that replaces people, but AI that gives them clarity they have never had before. A system that sees the full buying committee, maps the politics of every deal, and shows the fastest path to a signed contract.
Enterprise deals do not fail in dramatic fashion. They die slowly — stuck in endless meetings, stakeholder discoveries, and buying committees that never reach consensus. The best reps spend their time chasing ghosts. Forecasts slip. Pipeline bloats with opportunities that look promising but never move. And the teams with the best product, the hardest workers, the clearest vision — they lose. Not because they could not sell, but because they called the wrong person, opened with the wrong message, or never mapped the buying committee.
The problem was never effort. It was visibility. CRMs track activities and stages but cannot tell you who matters. Revenue intelligence tools show you what reps say on calls but cannot show you what is actually happening inside the deal. No one was answering the question that matters most: who has power, what do they care about, and how do you reach them?
We built Adrata to answer that question. An applied AI company from day one — not a SaaS tool with AI bolted on, but an AI-native platform purpose-built to map decision makers, surface risk, and show your team the fastest path to close. The AI does the work. Your team wins the deal.
We believe revenue professionals deserve tools that make them better, not busier. Tools that compound intelligence with every interaction. Tools that turn potential into performance. Not more data. The clarity to harness opportunity.
Harness opportunity.
Our Values
Win Together
Customer wins are our wins. Rep success is the metric.
Compound Weekly
Small gains stack. Every week we ship, every week we learn.
Truth Over Comfort
Say the hard thing early. No vanity metrics.
Build Correctly
Quality compounds positively. Shortcuts cost.
Speed with Intention
Fast and thoughtful, not fast and reckless.
Founders
Ross Sylvester
Co-Founder & CEO
Ross founded Adrata after years watching deals die in committee. He saw the best teams losing not because they could not sell, but because they were selling to the wrong people. His first company was acquired by CampusLogic in 2019, where he stayed through the Ellucian acquisition in 2022. He built Adrata because he lived the problem.
Outside of Adrata, Ross is eager to beat Tom in one hole of golf.
Tom Curzon
Co-Founder & Chairman
Tom brings 40+ years guiding startups through their most critical moments. He focuses his time on building Adrata into an enduring company and serving as a leader in Scouting America. Tom has served on numerous corporate and nonprofit boards and brings the operational discipline of someone who has helped companies scale from idea to acquisition.
Outside of Adrata, Tom loves fly fishing, playing with his grandkids, and watching his sons and daughter-in-laws build great families. He is never losing a hole in golf to Ross.
See what we are building.
The sales harness that maps the politics of every deal — who has power, what they care about, and how to reach them.
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