Question 1

What is Adrata?

Accepted Answer

Adrata is Enterprise Pursuit Intelligence: AI for the deals you can't afford to lose. It shows enterprise sellers the way into an account, the moment to move, and the room that decides, then hands over the play. The seller makes the call.

Question 2

What is Adrata Data?

Accepted Answer

Adrata Data helps teams understand buyer-room coverage, account context, intro paths, company signals, and people records for complex enterprise deals.

Question 3

What is buyer-room intelligence?

Accepted Answer

Adrata is the operating layer for revenue teams: buyer-room context, AI actions, drafts, workflows, data, integrations, governance, and sync around real pipeline.

Question 4

How does Adrata use AI?

Accepted Answer

Adrata uses AI to research accounts, map decision groups, identify intro paths, draft role-specific outreach, coach reps, and explain the next move with source-backed context.

Question 5

Can I get the AI, the governed platform, and the data separately?

Accepted Answer

Adrata starts with a guided trial on one account, then expands when the motion is proven. Pricing is custom for enterprise teams and tied to the deals it helps you win, not seats.

Question 6

What does Adrata add beyond a contact list?

Accepted Answer

A contact list tells you who exists. Adrata helps you understand the decision system: who signs, who blocks, who influences the deal, where the deal is single-threaded, and which path gives you the best next move.

Question 7

Where does the buyer-room data come from?

Accepted Answer

Adrata combines first-party CRM data, engagement context, relationship paths, and source-backed research to identify likely buyer-room roles, coverage gaps, and decision authority. Your CRM stays the system of record.

Question 8

Does Adrata replace our CRM?

Accepted Answer

No. Adrata sits on top of Salesforce, HubSpot, and your warehouse. Your CRM remains the system of record; Adrata adds decision-group data, intro paths, workflows, AI actions, provenance, and governance above it.

Question 9

How long does setup take?

Accepted Answer

Teams can start with one live account. CRM connection and broader rollout depend on your systems, access, and team size.

Question 10

What does Adrata cost?

Accepted Answer

Adrata is enterprise-priced around the deals it helps you win, not seats. It starts with a guided trial; broader rollout is custom for governed deployments, security review, integrations, and centralized controls. There is no self-serve tier. Book a demo and we'll map the right package.

Method	Endpoint	Tool slug	Scope	Auth	Source	Inventory	Execution	Latency	Billing	Use
GET	/rest/v1/leads.json	marketo_rest-v1-leads-json	provider_action	BYOK	Vendor API	vendor-specific	Not callable	TBD	no bill	query leads by filter
GET	/rest/v1/activities.json	marketo_rest-v1-activities-json	provider_action	BYOK	Vendor API	vendor-specific	Not callable	TBD	no bill	read lead activities
GET	/rest/v1/lists.json	marketo_rest-v1-lists-json	provider_action	BYOK	Vendor API	vendor-specific	Not callable	TBD	no bill	list static lists
POST	/rest/v1/lists/{id}/leads.json	marketo_rest-v1-lists-id-leads-json	provider_action	BYOK	Vendor API	vendor-specific	Not callable	TBD	no bill	add leads to list
GET	/rest/v1/programs.json	marketo_rest-v1-programs-json	provider_action	BYOK	Vendor API	vendor-specific	Not callable	TBD	no bill	read programs and campaigns

Method	Endpoint	Tool slug	Scope	Auth	Source	Inventory	Execution	Latency	Billing	Use
GET	/rest/v1/leads.json	marketo_rest-v1-leads-json	provider_action	BYOK	Vendor API	vendor-specific	Not callable	TBD	no bill	query leads by filter
GET	/rest/v1/activities.json	marketo_rest-v1-activities-json	provider_action	BYOK	Vendor API	vendor-specific	Not callable	TBD	no bill	read lead activities
GET	/rest/v1/lists.json	marketo_rest-v1-lists-json	provider_action	BYOK	Vendor API	vendor-specific	Not callable	TBD	no bill	list static lists
POST	/rest/v1/lists/{id}/leads.json	marketo_rest-v1-lists-id-leads-json	provider_action	BYOK	Vendor API	vendor-specific	Not callable	TBD	no bill	add leads to list
GET	/rest/v1/programs.json	marketo_rest-v1-programs-json	provider_action	BYOK	Vendor API	vendor-specific	Not callable	TBD	no bill	read programs and campaigns

Adobe Marketo Engage

Endpoint explorer

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Adobe Marketo Engage

Endpoint explorer

Limits

Webhooks

Runbook